This is a blog post of firsts for me, my first iPad magazine, my first attempts at styling and my first move away from programme auto on my Camera.
I’ve always been sceptical of iPad magazines. I like the anticipation of the arrival of my magazine and the tactile quality of the pages. I also like the fact I can draw on it, rip things out and read in the bath without the worry of ruining it.
The problem is that although I’m brutal in the fight against clutter in the rest of my house, I can’t seem to throw magazines away (you never know when you might need that article in wallpaper* from four years ago), so they are slowly taking over my office, pile by pile.
Listening to Frida Ramstedt at ‘Meet the Blogger’ made me want to give iPad magazines a chance. Frida started one of Sweden’s first interior design blogs seven years ago in her college dorm, when she should have been studying for a finance exam. Today it’s one of the most read blogs in scandinavia, and she is a millionaire from it.
The iPad magazine is the next step from her blog, she describes it as ’a digital magazine that captures and takes advantage of the fast, furious and curious side of the interior design world’. You can really hear her voice when reading it, probably because she created it with such a small team.
You can have video in iPad magazines and the pages are interactive, allowing the page to be uncluttered. This works really well for the ‘Before and After’ feature and for the article ‘The Styling Experts Bedroom Favourites’, which allows you to see their favourite choices for a bed, then scroll down through the rest of the objects in a bedroom, linen, bedside tables etc. There are links scattered around to allow the reader to go off and learn more or buy stuff, very much like a website.
My favourite article was the one that grabbed my attention at the preview at Meet the blogger, ‘How to create a still life’. You can scroll down and see the still life built up, item by item, very interesting.
It’s not all rosy, some of the language is questionable, for example, ‘creates a more living feeling’, and as you would expect for a magazine that’s sold as ‘Scandinavian home and interior design’, it has a bias towards Scandinavian style. Some of the articles read like adverts, one in particular is like a page from the Ikea catalogue.
Saying that, I did really enjoy it and will buy it again. I’m looking forward to reading about Frida’s wedding in the next issue and I’m obviously desperate to read about the picnic trends for 2012 (well, maybe not…).