You can’t miss attention seeking Vioko, sticking out like a reindeer on a beach against the traditional restaurants of Barceloneta in Barcelona. We came across it on the way back from a lovely lunch at the port, where I’d abstained from dessert. My good intentions didn’t last long…
There are two entrances, one for chocolate and the other for ice cream, and the interior loops around in an arc to join them up. It’s a clever trick that makes the space feel larger and keeps you guessing what’s around the corner. I guess it will also be helpful in summer when hoards of people are queuing for ice cream.
The interior is sleek and white, with black and white landscape murals of mountains on selected walls. Floor to ceiling perspex tubes, full of layered flavoured sugar and colourful macarons add a vertical dimension to the design and place the emphasis firmly on the products.
I adore the typography and wording of the mural below, it translates to ‘you like what you like’ and I quickly realise that I ‘like’, and want to eat everything in the shop.
It’s like Aladdin’s cave, packed full of beautifully designed, gourmet treats in an array of unique flavours.
intricate and colourfully decorated chocolates, the ones that look like planets on the orange line are amazing!
The branding has a distinct Nordic feel, with pared down design, snowy mountain murals and a reindeer logo, and seems out of place on this sunny street near the beach. I thought they must be a Nordic brand, but nope, Argentinian, perhaps it’s swiss chocolate (would explain the snowy mountain murals) but no, it’s a mystery…
The ingenious ice cream flavour display has a backlit circle of coloured resin to represent each flavour. I bet it looks fantastic at night. Not that it makes it any easier to choose, they all sound delicious.
The chocolate we bought is long gone, but I’m the proud owner of a jar of tangerine and mint flavoured sugar that I’ve yet to find a use for…
























