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Trendenser iPad Magazine Review

Trendenser iPad Magazine Review

by Kelly Sparkes on June 29, 2012

This is a blog post of firsts for me, my first iPad magazine, my first attempts at styling and my first move away from programme auto on my Camera.

I’ve always been sceptical of iPad magazines.  I like the anticipation of the arrival of my magazine and the tactile quality of the pages. I also like the fact I can draw on it, rip things out and read in the bath without the worry of ruining it.

The problem is that although I’m brutal in the fight against clutter in the rest of my house, I can’t seem to throw magazines away (you never know when you might need that article in wallpaper* from four years ago), so they are slowly taking over my office, pile by pile.

Trendenser Front Cover
Listening to Frida Ramstedt at ‘Meet the Blogger’ made me want to give iPad magazines a chance.  Frida started one  of Sweden’s first interior design blogs seven years ago in her college dorm, when she should have been studying for a finance exam.  Today  it’s one of the most read blogs in scandinavia, and she is a millionaire from it.

The iPad magazine is the next step from her blog, she describes it as ‘a digital magazine that captures and takes advantage of the fast, furious and curious side of the interior design world’.  You can really hear her voice when reading it, probably because she created it with such a small team.

Trendenser Frida Interview

You can have video in iPad magazines and the pages are interactive, allowing the page to be uncluttered.  This works really well for the ‘Before and After’ feature and for the article ‘The Styling Experts Bedroom Favourites’, which allows you to see their favourite choices for a bed, then scroll down through the rest of the objects in a bedroom, linen, bedside tables etc.  There are links scattered around to allow the reader to go off and learn more or buy stuff, very much like a website.

My favourite article was the one that grabbed my attention at the preview at Meet the blogger, ‘How to create a still life’.  You can scroll down and see the still life built up, item by item, very interesting.

Trendenser Still Life
It’s not all rosy, some of the language is questionable, for example, ‘creates a more living feeling’, and as you would expect for a magazine that’s sold as ‘Scandinavian home and interior design’, it has a bias towards Scandinavian style.  Some of the articles read like adverts, one in particular is like a page from the Ikea catalogue.

Saying that, I did really enjoy it and will buy it again.  I’m looking forward to reading about Frida’s wedding in the next issue and I’m obviously desperate to read about the picnic trends for 2012 (well, maybe not…).

Trendenser Next Issue
How do you feel about iPad magazines? Let me know if there are any you think I should check out.

{ 8 comments… read them below or add one }

Sam Lennie June 29, 2012 at 5:53 pm

Yay to your new found photography skills and to your first self styled image. It looks amazing, can you tell me the camera settings you used though ;-) I’m having a rubbish time at getting any decent photographs from the P mode, my mind cannot understand why when you implement one setting, another of the others makes the image go awry. I need to do more testing I feel.

Do you know that I’ve downloaded Trendenser but haven’t yet gone through it, doh! I will defo buy it again if Frida’s wedding will be in it, I predict a riot of black and white as her theme for the special day, what do you reckon ?

Great post Kelly, thanks love xx


Kelly Sparkes July 5, 2012 at 1:09 pm

Thanks Sam, will let you know the settings I used, although Photoshop did give me a helping hand as it was difficult to get the brightness right with the really bright iPad screen.

I have a feeling Frida’s wedding will be black and white too, perhaps with a little nude pink thrown in!



tina July 3, 2012 at 12:49 am

Great Kelly. Well done on getting out of your comfort zone and experimenting. Way to go!!

You girls have all been raving about Frida and Trendenser looks great.

About 2-3 years ago I did some Market Research for the Wallpaper iPad so was amazed what one can achieve and although really interactive and interesting, there is NOTHING like handling and fondling a magazine, touching and smelling the paper/ink and nestling down with a cup of herbal tea!!

Having said all that, I will download it and take a look for myself:) Nice post x


Kelly Sparkes July 5, 2012 at 1:13 pm

It did feel good getting out of my comfort zone I have to say!

Frida is a very inspiring woman and although I’m not going to be ditching my paper magazines any time soon, I will keep on with this one.

The tea cup in the image does actually have peppermint tea in it! Even though it looks like black syrupy coffee, I thought the green lifted it a bit, definitely need to practice with my camera ;)


Annie July 3, 2012 at 2:07 pm

Have to say, I wouldn’t buy it. Heart Home, Lonny, Rue etc don’t charge so why would I pay for this one?
I’m with Tina (except for the herbal tea anyway), I really don’t like eMags, I find them clunky and annoying. For me they just don’t work in online, I’d prefer a normal interactive website or blog, or a real life magazine. You just can’t flick through them in the same way. I find them affected and trying recreate something online rather than accepting the differences and advantages. Sorry! Maybe they’ve just not evolved enough yet though as books on the iPad I love. Lovely photos though Kelly xx


Kelly Sparkes July 5, 2012 at 1:17 pm

Don’t be sorry, it’s great to get your real opinion :) I don’t read any online magazines so I can’t compare, been meaning to look at Heart Home since it launched! xx


Mary@HOPInteriors July 4, 2012 at 10:58 am

Loving your styling skills Kelly! Great stuff. Oh I so want and iPad so that I can read Frida’s mag [sobs].
Great review too! xx


Kelly Sparkes July 5, 2012 at 1:18 pm

Thanks Mary! I actually didn’t think it was worth getting an iPad, but Mr S has to have all the latest gadgets and I have to admit I really like it (don’t tell him that though ;) )xx


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